This was a passion project, a brand identity project inspired by my 2 favourite humans - my nieces.

 

Grace and Alice are sisters, they have completely different personalities but both have a heart of gold, little gems in my eyes - diamonds even.

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Grace is a little crazy, bubbly and full of energy and Alice is sweet, shy and my definition of a princess.

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So on that note, I present to you Grace Alice, an independent jewellers - young, free and beautiful.